Playing to the gallery

The National Curriculum for Information & Communication Technology in England and Wales, and its equivalent in other countries, makes it clear that students must be able to amend their work for different audiences. Unfortunately, there is little guidance on what an appropriate audience is, the general consensus being that what matters is the size of the audience rather than its makeup. This is not only nonsense, but does students absolutely no favours.

In this article we look at:

Why audience matters.

Who is the right audience? (And how to reach it.)

This article is available only to subscribers to the Practical ICT eJournal
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