In this series I am looking at a number of poor business practices I have come across, and drawing lessons from them which may be applied to the "business" of evangelising about the educational benefits of educational technology or, as we call it in England and other parts of Europe, ICT (Information and Communications Technology). Is it legitimate to draw such comparisons? I think so, for the following reason. As an ICT evangelist, your role involves convincing others to buy what you have to offer. That may in the form of using services or equipment you provide, or giving you further funding, or in some other form entirely, but ultimately yours is a selling role.
In this article I consider the importance of flexibility, and of not having rules just for their own sake.
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