In this series I am looking at a number of poor business practices I have come across, and drawing lessons from them which may be applied to the "business" of evangelising about the educational benefits of educational technology or, as we call it in England and other parts of Europe, ICT (Information and Communications Technology). Is it legitimate to draw such comparisons? I think so, for the following reason. As an ICT evangelist, your role involves convincing others to buy what you have to offer. That may in the form of using services or equipment you provide, or giving you further funding, or in some other form entirely, but ultimately yours is a selling role.
In this article I consider the importance of flexibility, and of not having rules just for their own sake.
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After much deliberation, we’ve launched a new e-journal called Practical ICT (for Leaders and Managers of Educational Technology). We were discussing this, and sounding out potential contributors, over a year ago. And now, with an author-friendly contract approved by the UK’s Society of Authors, we are ready to roll.
Many teachers come bounding back from the long summer break full of energy and enthusiasm, and if you're starting in a new job altogether there is the additional wish to create a good first impression.